Online marketing for your business

We always start with an analysis of the client's options and needs, ideas and wishes, as well as an analysis of their business (business model). We need to find out which field they operate in, who their customers are and what problems they solve for them, who their competitors are, how the brand communicates. And what exactly they expect from us. Based on that, we prepare an effective strategy that stands a chance of delivering the desired results. That is, increased traffic and therefore sales.

It's actually very simple. People often search via Google, Seznam or Bing, and not just for entertainment but also for products and services. And they're surely searching for those that fall into your category too. That's why it's important that they find your website for their "buying queries", ideally on the 1st page.

If potential customers can't find you, they'll hardly buy from you. So if you have minimal or little traffic from search engines, it's time to do something about it. Let us know, we'll analyse your website and our SEO specialist will propose a bespoke solution.

We analyse keywords, propose improvements to the information architecture, bring in technical and content analysis, and don't forget link building. All with the aim of getting your website higher in the search engines, and thereby also achieving higher organic traffic.

Optimising web pages for search engines needs to be done over the long term (algorithms change, competition grows), but once you know how to do it, SEO can bring you visitors for years without further advertising. A regular report of our results is a matter of course with us.

Would you like to gain more website visitors and new orders, higher sales, without delay? Then it's worth investing in what's known as performance advertising. Properly set up and across channels such as Google, Seznam, Facebook, YouTube, Instagram, content portals, apps, etc., it shows precisely to your potential customers and brings them to your website.

PPC stands for "pay per click", meaning you only pay when a user clicks on the displayed ad, so you always have this highly effective marketing tool under control.

And how do our experts go about it? They analyse your business model, find a solution to your situation, propose a strategy and then implement it. Thanks to that, you'll be visible immediately wherever it makes sense. We continuously test and optimise everything, and also verify UX and conversion paths – everything as needed. Naturally, we'll bring you a regular report on the results too.

Copywriting is specifically the creation of marketing copy aimed at increasing sales of products or services, or brand awareness. Advertising writing has its own specifics and draws, for example, on insights from psychology, argumentation theory and sales practices. A copywriter helps their clients refine their sales arguments, distinguish their brand from the competition and delivers persuasive copy. It's therefore not about correcting grammar, style and spelling, but about properly structuring copy and the brand's tone, the pacing of information, the point of view. With an emphasis on the reader's understanding and their guidance to conversion.

You can hand over to copywriters the worries about copy for online communication (email marketing, newsletters, blog or social posts, articles, etc.), as well as print materials of various kinds (leaflets, posters, brochures, roll-ups, …), and they're also on hand with slogans and brand names. Quite simply, they help their clients turn their readers into customers and fans.